If you have been embroidering for a while, you’ve likely developed a signature style that appeals to others, and maybe it’s even been suggested that you sell your pieces. If you are truly considering taking the plunge and starting your own embroidery crafts business, Etsy is a great way to do that. Etsy is an online marketplace that allows crafters and creators of handmade goods to sell their items online, and it is perfect for embroidery experts with a unique style. It’s an easy way to get your business started, because they provide you with an easy shop template, and you can connect with customers from all over the world. Here are some tips to help your Etsy shop take off.
Although it can be tempting to put all your time and energy into your new online business, you can easily get burned out this way if you don’t have a strategic plan. Start off by just selling one or two products to get a feel for how people respond to your items. This also keeps demand very manageable, as it can be too overwhelming to have a huge number of orders right when you start out. Once you’ve gotten the hang of using the site, that’s when it’s time to slowly ramp up your business by adding more items.
Choose a strong brand name, and add effective keyword tags.
One of the first decisions you’ll make when putting together your Etsy store is what it will be called. Spend time thinking of a great name – after all, this is what all of your customers will know you by. You’ll want something simple, but still unique. Do a search to make sure no one has taken the name and that there isn’t already one too similar to it on the market. Additionally, you’ll need to add keywords to all of your product listings. This is how customers will find your product when they are doing a search. Consider what you might search to find the product that you are selling, and don’t be afraid to try out different keywords over a period of a few weeks or months until you find the ones that work best.
Keep your shop design simple but appealing.
Once customers get to your page through a search engine, you’ll want them to be drawn in by your design, but not distracted by it. Use simple but appealing texts and logos – minimal style that reflects your personal brand is generally the best. Choose colors that complement your products and flatter them without distracting from them.
Present your products in the best light.
There’s no doubt your embroidery is gorgeous, but if shoppers can’t see exactly what it looks like, they aren’t going to be inclined to buy it. Take some time to really put together nice product pictures for the shop, as these are going to be a huge deciding factor for customers when they are looking at your products. You may need to invest in a better quality camera when taking the photos, or you could hire a local photographer to help you take the pictures. Although this may seem like an unnecessary expense, you’ll be glad you made the investment when you get great product sales.
Although setting up an Etsy shop can be daunting at first, it is a great way to transform your hobby of embroidery into a way to make extra money and connect with other embroidery enthusiasts. Even if you have no business experience, Etsy makes the process of setting up an online shop easier and less intimidating.