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While working as an Automotive designer in Detroit Michigan, Antonette Moreno became fascinated with machine embroidery,

She took digitizing training and develop her own skills on different programs.

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Thanks to her creative background she designed ‘In the hoop” products for her newborn daughter, then for gifts and later for sell.

As the demand for her products grew and new ideas were becoming real…  Smartneedle was born.

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 Smartneedle approaches embroidery in a different way… fresh, fun and uniqueness!,

Our creative team of designers think, illustrate, hand digitize and test all our embroidery designs.

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After years in the business and with great knowledge of the field, Smartneedle started its own line of functional Sewing Notions.

All our notions are designed by the design team in our California studio.

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…From embroidery designs to sewing notions, we love what we do and we are always searching for what is new and unique!

This website was custom designed for ease of use, we hope you enjoy your visit and

keep coming back as we are adding exciting products regularly..

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